Lounge Street is the ultimate destination for coffee aficionados. I created an enchanting branding concept that revolves around an endearing mascot. 

This charming character embodies the spirit of leisure and contentment, engaging in coffee-centric adventures across various settings, all brought to life with a playful illustration style. The result is a powerful and captivating brand personality that invites coffee lovers to immerse themselves in a world of delightful moments and rich experiences, one cup at a time.